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Chinese Traders’ Scramble for Kenyan Market share

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The three-day China Trade Week has come with a new sector of B2B platforms.

In Summary

•With the introduction of the Business-to-Business (B2B) sector in their three-day trade week event they are aiming at tapping onto the Kenyan investors.

•The CTW  has been taking place online for consecutive three years and has now successfully returned to in-person events.

Country Director Global Exhibitions Incorporated Limited Edwin Masivo addressing congregations during the opening of China trade week at KICC Nairobi on November 15, 2023

Country Director Global Exhibitions Incorporated Limited Edwin Masivo addressing congregations during the opening of China trade week at KICC Nairobi on November 15, 2023
Image: WILLISH ADUR

Chinese companies are planning to increase their market share in Kenya and are currently hosting a three-day trade event in Nairobi.

The firms hope to set up factories, enter into joint production ventures and distributorship to increase their presence in the local market.

The eight edition of the China Trade Week, which has attracted more than 80, Chinese, United Arab Emirates and local investors aims at fostering partnership.

The Business-to-Business forum (B2B) at KICC also aims at expanding relations between Chines production companies and interested investors in the Kenyan market.

The exhibitors comprise of producers and investors from the sectors of construction, agribusiness and fashion.

They also seek to be part of the Buy Kenya Build Kenya initiative intended to drive Kenya’s manufacturing sector, which the government aims at delivering at least 15 percent of the Gross Domestic Product (GDP).

Principal Secretary for the State Department of Tourism, John Ololtuaa, who officially called for meaningful collaboration and urged exhibitors and delegates to explore Kenya’s rich tourism offerings.

“Over the years CTW has become a vital platform fostering international trade and partnerships,” said Ololtuaa.

The first day saw the signing of Memoranda of Understanding (MoU) including FAB Africa and Hey Babe for the FABHey Babe Festival in Kenya, and a strategic partnership between CTW and Kenya National Chamber of Commerce and Industry (KNCCI) Nairobi Chapter, enhancing collaboration.

The CTW Kenya will also introduce the Africa food show, Africa build show and the exclusive Africa eDigital connect summit.

Vice president of Strategy and partnerships at Master of Industrial Engineering (MIE) Groups Zahoor Ahmed, said they will continue to drive Direct Foreign investment (FDI) in key source markets from Asia and the Gulf Cooperation Council (GCC) to focus on Africa

“Today we are excited to launch many new platforms including the eDigital Africa Summit,” said Ahmed.

The CTW has been taking place online for the past three years following the Covid-19 outbreak but is now back to in-person events.

China is among Kenya’s top export markets accounting for 18 per cent market share followed by UAE (16 per cent), India (10 per cent) and Saudi Arabia (5 per cent).

The country has become Africa’s largest trading partner for 14 consecutive years with total goods traded in 2022 alone increasing by 10 per cent to $282 (Sh39.4 trillion).

Africa’s major exports to China are mineral products, base metals, jewellery, precious metals and its products, plant products, food, beverages, wine and vinegar, tobacco and textile raw materials.

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Agriculture

Victory Farms Vow to Boost Fish Production, End Importation

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Kenya has a deficit of 400 million tonnes of fish it produces per annum.

In Summary
  • Victory Farms which is the largest tilapia growing fish firm in Kenya is currently producing more than 90 million tonnes annually.
  • President William Ruto visited Victory Farms and handed it a license that gave it the green light to expand fish farming and increase production.
Victory Farms is focused on addressing the shortage and importation of fish in Kenya, the firm’s chief executive officer Joseph Rehmann has said.

He said they are coming up with a number of modalities that will ensure the firm continues to grow more fish to bridge the deficit gap.

Victory Farms which is the largest tilapia growing fish firm in Kenya is currently producing more than 90 million tonnes annually.

The firm projects to increase production by 50 percent per year.

Kenya has a deficit of 400 million tonnes of fish it produces per annum.

Rehmann said they have set growing fish in Lake Victoria as an agenda to ensure they get adequate fish to feed the Kenyan population and beyond.

“The company takes growing of fish as a responsibility to ensure we address the shortage. We don’t want importation of fish from foreign countries anymore,” Rehmann said.

Speaking during the founder’s day of the firm at Roo village in Suba South constituency, Homa Bay County, the chief executive officer called for concerted efforts to ensure they achieve their objectives.

Human Resource Director Joan Muturi and Chief Development Officer Caesar Asiyo of the company were present.

The company has already started undertaking tilapia fish stocking in the lake to enable it to increase production.

They are re-introducing orechromis esculentus tilapia species in the lake to improve the population of the fish.

More than 4000 fingerlings of the species had been restocked in the lake.

Rehmann said they are also protecting identified breeding sites for more proliferation of fish.

“We need everybody on board to achieve the agenda. Victory Farms cannot boast of any success without mentioning the community and Kenyan government,” he added.

Last month, President William Ruto visited Victory Farms and handed it a license that gave it the green light to expand fish farming and increase production.

The license also signified the commitment the government has to support investors whose main objectives are to create job opportunities for the youth and increase food production in the country.

Rehmann said Victory Farms has started an exchange program with Rwanda where some employees undertake training on aquaculture in the foreign country and vice versa.

“Capacity building on aquaculture and other activities for improving fish production are necessary. The knowledge and skills acquired will help us address the fish shortage challenge in the country,” he said.

During the anniversary, the company through Muturi promoted at least 50 workers to higher positions as some were given additional responsibilities.

Seven people who previously served as supervisors became managers. Thirteen were promoted to operate as supervisors from being general workers.

Twenty-eight became staff members from being casual workers.

Muturi said the company has continued to recognize efforts put by its employees to improve fish production.

“Victory Farms has an open door policy where suggestions and opinions by employees are put into account for running the company. The promotions have been done on merit,” Muturi said.

Asiyo said the company has the potential to produce adequate fish that can not only feed Kenya’s population but Africa’s.

“Modalities have been put in place to ensure we achieve the target,” Asiyo said.

Residents led by Prisca Ajwang and William Onditi said the presence of the company has reduced cases of insecurity because it has absorbed youths.

“Our children have been employed and engaged in work. Their economic standards have improved,” Ajwang said.

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